HOW TO GET YOUR FIRST 10 CUSTOMERS 4 HOMEWORK EXERCISES 1. Define your pain, solution and benefit each in: a) 3 words or less; b) 1 sentence. 2. Define 3-5 of the most critical characteristics of your ideal customers. 3. Determine 3 ways to reach your ideal customers. 4. Draft your: a) initial email to your ideal customers; b) initial call dialogue to your ideal customer. 5. Compose a 6-9 slide presentation of your product focusing on your message. Practice, practice, practice to make sure you can deliver your pitch in 10 minutes. 6. Determine 5 key questions you want to ask at the meeting / call that will help you articulate and define your pain, solution and benefit and deepen understanding of target market. the alchemist institute